Job Title: Sales Executive –Instruments Division

Location: Delhi NCR

Department: Sales- Instruments Division

No. of Position - 1

Role Objective

To drive revenue growth of Genaxy’s focused instruments portfolio in Delhi NCR by executing a highly targeted, demo-driven and institution-focused sales strategy. The role requires complete ownership of instrument business in the territory with strong alignment to company-defined priority products.

Key Responsibilities

• Achieve monthly & annual sales targets for Genaxy’s focused instruments range
• Drive sales of key products such as:
  • Incubators, incubators shaker, centrifuges
  • Plug & Play instruments and other priority SKUs finalized for the year
• Conduct product demonstrations and installations, ensuring strong product understanding at customer end.
• Build pipeline through regular visits to research labs, pharma companies, and academic institutes.
• Focus on conversion-driven selling rather than broad portfolio pitching
• Manage complete sales cycle: lead generation → demo → negotiation → closure
• Ensure effective follow-ups and faster deal closures with strong ownership
• Participate actively in GeM and institutional tenders, ensuring compliance and timely submission
• Coordinate with internal teams for:
  • Pricing approvals (aligned with finalized pricing strategy)
  • Timely delivery and installation support
• Maintain accurate sales funnel, reporting, and forecasting

Key Requirements

• Education: B.Sc / M.Sc (Life Sciences, Biotechnology, Microbiology or related field)
• Experience: 2–4 years preferably in laboratory instrument sales
• Strong hands-on understanding of bench-top lab instruments.
• Proven experience in demo-based selling and service support.
• Strong communication, negotiation, and presentation skills
• Highly target-oriented and execution-focused

Preferred Profile

• Prior experience handling similar product lines (shakers, centrifuges, incubators, small equipment etc.)
• Existing network in Delhi NCR research labs, pharma & academic institutions
• Ability to independently manage demos and basic troubleshooting

Key Performance Indicators (KPIs)

• Achievement of instrument sales targets (monthly/quarterly)
• Focused product sales contribution (%)
• Demo-to-conversion ratio
• Lead-to-order conversion time

Post:  Marketing Executive OR Asst. Business Manager

Qualification: Biotechnology/Microbiology or equivalent in any bioscience stream. Masters with MBA will be preferred.

Nature of experience     :   Must be having experience in Research institutes and Biotechnology sectors.

Job Description:

1. Complete coverage of the assigned territory
2. Candidate has to cover Research Institutes, industries, pharma, diagnostic centers, hospitals etc.
3. To promote product ranges of high technology such as PCR, Gel Electrophoresis units, Gel Doc Systems, Centrifuges and knowledge about Laboratory Chemicals and Plasticwares.
4. day to day field visit - meeting customers and distributors to fulfill the assigned target.
5. To keep an eye on business potential - thru' personal visit, tender bulletins, GEM enquiries.
6. To extend distributor network and customer segment.
7. To make sure Product wise target achievement

Experience: 2-5 years

SKILLS:

1. Individual must be having good marketing and technical knowledge.
2. To manage distributor networks, existing customers and finding new avenues
3. Good communication, verbal and written.
4. Well versed with Product technicalities in the segments of Plasticwares, chemicals and instruments,
5. excellent command on online tools - excel, word, power point.
6. experience in handling CRM

Post:  Marketing Executive OR Asst. Business Manager

Qualification: Biotechnology/Microbiology or equivalent in any bioscience stream. Masters with MBA will be preferred.

Nature of experience     :   Must be having experience in Research institutes and Biotechnology sectors.

Job Description:

1. Complete coverage of the assigned territory
2. Candidate has to cover Research Institutes, industries, pharma, diagnostic centers, hospitals etc.
3. To promote product ranges of high technology such as PCR, Gel Electrophoresis units, Gel Doc Systems, Centrifuges and knowledge about Laboratory Chemicals and Plasticwares.
4. day to day field visit - meeting customers and distributors to fulfill the assigned target.
5. To keep an eye on business potential - thru' personal visit, tender bulletins, GEM enquiries.
6. To extend distributor network and customer segment.
7. To make sure Product wise target achievement

Experience: 2-5 years

SKILLS:

1. Individual must be having good marketing and technical knowledge.
2. To manage distributor networks, existing customers and finding new avenues
3. Good communication, verbal and written.
4. Well versed with Product technicalities in the segments of Plasticwares, chemicals and instruments,
5. excellent command on online tools - excel, word, power point.
6. experience in handling CRM

Post:  Marketing Executive OR Asst. Business Manager 

Qualification: Biotechnology/Microbiology or equivalent in any bioscience stream. Masters with MBA will be preferred.

Nature of experience     :   Must be having experience in Research institutes and Biotechnology sectors.

Job Description:

1. Complete coverage of the assigned territory
2. Candidate has to cover Research Institutes, industries, pharma, diagnostic centers, hospitals etc.
3. To promote product ranges of high technology such as PCR, Gel Electrophoresis units, Gel Doc Systems, Centrifuges and knowledge about Laboratory Chemicals and Plasticwares.
4. day to day field visit - meeting customers and distributors to fulfill the assigned target.
5. To keep an eye on business potential - thru' personal visit, tender bulletins, GEM enquiries.
6. To extend distributor network and customer segment.
7. To make sure Product wise target achievement

Experience: 2-5 years

SKILLS:

1. Individual must be having good marketing and technical knowledge.
2. To manage distributor networks, existing customers and finding new avenues
3. Good communication, verbal and written.
4. Well versed with Product technicalities in the segments of Plasticwares, chemicals and instruments,
5. excellent command on online tools - excel, word, power point.
6. experience in handling CRM

Post:  Asst. Business Manager OR Business Manager

Qualification: Biotechnology/Microbiology or equivalent in any bioscience stream. Masters with MBA will be preferred.

Nature of experience     :   Must be having experience in Research institutes and Biotechnology sectors.

Job Description:

1. Complete coverage of the assigned territory
2. Candidate has to cover Research Institutes, industries, pharma, diagnostic centers, hospitals etc.
3. To promote product ranges of high technology such as PCR, Gel Electrophoresis units, Gel Doc Systems, Centrifuges and knowledge about Laboratory Chemicals and Plasticwares.
4. day to day field visit - meeting customers and distributors to fulfill the assigned target.
5. To keep an eye on business potential - thru' personal visit, tender bulletins, GEM enquiries.
6. To extend distributor network and customer segment.
7. To make sure Product wise target achievement

Experience: 2-5 years

SKILLS:

1. Individual must be having good marketing and technical knowledge.
2. To manage distributor networks, existing customers and finding new avenues
3. Good communication, verbal and written.
4. Well versed with Product technicalities in the segments of Plasticwares, chemicals and instruments,
5. excellent command on online tools - excel, word, power point.
6. experience in handling CRM